The Gist (thegistsports.com) is a women‑founded, fan‑first sports media brand that provides equitable coverage of women’s and men’s sports. Its mission is to make sports content fun, accessible, and inclusive, especially for audiences who often feel excluded from traditional male‑dominated sports media.

Key Features

• Equal sports coverage across women’s and men’s leagues, aiming to “level the playing field.”

• Women‑run newsroom founded by Ellen Hyslop, Jacie deHoop, and Roslyn McLarty.

• Multi‑platform presence including newsletters, podcasts, and social media.

• Large community with over 950K newsletter subscribers and strong social media engagement.

• Friendly, jargon‑free tone designed to welcome all types of sports fans.

Business Momentum

The Gist has doubled its revenue year‑over‑year and secured major partnerships with brands like Toyota, Adobe, and Nike, reflecting the rising commercial value of women’s sports.